Trademark is fairly easy to avoid, at least when using logos, as all you have to do is not pretend to have a relationship with the company that doesn’t exist. However, the use of the logo must have some relevance to the work. In these cases, the logo falls into fair use, which is a legal doctrine allowing individuals to use copyrighted material without permission from the owner. Using a font to make a piece of artwork as a gift for a friend is personal use. That being said, when using an artistic logo, there are now two areas of law to be aware of. You can use similar logos without permission in certain situations, such as in works of literary fiction or certain types of commercial advertising. However, with copyright issues of fair use … For example, it would not be wise to publish an article critical of overseas auto manufacturing practices and include the Chevrolet logo unless Chevrolet was, in fact, mentioned in the article. Using a font on a private website/blog/whatever is personal use. Typically booklets, brochures and reports use the logo on the front or back covers. You can do almost anything with your own single item for your own personal use except sell it. If so, consider adding your college logo - as long as the College has not instructed you not to use its logo. Only when, and only when, it comes to selling such artwork it becomes commercial use. But colleges and universities usually have licensing departments who provide licenses in exchange for reasonable royalty payments, If you want to use a college or university name on a retail product, an IP attorney can negotiate the terms and provisions of … Logo Loopholes: How high schools use professional and collegiate logos Take a second to think about old logos your high school may have used. Absolutely not. Flyers and ads often use the logo near the bottom to anchor the layout. Even when a site visitor may make a screendump or save an image. 12. Do you have reasons to believe that your college name will give extra benefit or extra attention to you? Although a Google search will pull up plenty of images students don’t have permission to use, the search can be filtered so that the results only show images that are licensed for re-use. Without more facts, it is hard to say for sure, but such use of the name, mascot, or logo would likely expose you to some level of liability. Avoid placing graphics or text in the logos’ immediate vicinity. This helps maintain the logos’ integrity. Often times, high schools will utilize professional and collegiate logo designs and alter them. Finally, you are also permitted to use trademarks for purposes of parody or commentary. A photograph, headline or title may well be larger or carry more visual weight. Use the “G” in the university logos as a guide for minimum clear space on all sides (When using the Georgia Top Shield (GTV) configuration, use the width of the entire logo as the guide). If you do it online, around the stadium, at a publicized team event, or in large quantities you are more likely to get caught and the penalties, fines or jail time will be bigger. Only rarely is the campus logo the focal point of a layout. That is not completely true Menhir.

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